As I’ve shared with you previously, there are many video sharing platforms available to us these days. And yet, YouTube still remains the main site since it has the greatest community.
YouTube also offers several free and easy to use tools which you can access right on your YouTube channel. This makes it easy for you yourself to promote your business and increase your visibility online.
Here is a quick overview of 5 tools which should play a key part in your YouTube marketing strategy:
#1: Video Analytics
YouTube enables you to look at video analytics for the videos on their site and even to download more complex reports which can be imported into Excel YouTube Vanced. You can view data for certain date ranges, world views from YouTube Insight, world referrers, and video demographics. It’s easy to find out your viewers’ages, gender, location and to ascertain how popular each of one’s videos are with this information. And guess what? It’s free!
Simply go through the little graph button next to the number of video views on any of your YouTube videos.
Tags – I love to think of them as keywords – are an essential section of optimizing your video for search engines. Pay close focus on the tags you employ for every video and make sure your tags are relevant to your content.
A good way to come up with effective tags is to take up a search within YouTube for the topic and see what terms pop-up in the drop down box. Those terms which are popping up are ones that you understand are actually being searched within YouTube, so they are great to make use of as tags as well.
Bring it a step further and select several videos which are saturated in the rankings for the tags you intend to use and see what additional tags they are using. If these keywords work for the topic also, utilize them!
Using keywords in your title can be VERY essential for SEO purposes. Use those keywords in your title which you KNOW you audience is looking for.
#3: The Share Button
It may sound too simple, however, ALWAYS tell your viewers to click the share button and share your videos. YouTube allows viewers to fairly share videos via embedding, tweeting, sharing on Facebook, or simply just e-mailing the video link. Gmail users may also play YouTube videos right inside their e-mail. The Google Plus link enables you to watch videos with friends utilizing the hangout feature as well.
Although all these feature are there next to your video, you STILL need certainly to encourage viewers to do the sharing. They are distracted and likely won’t consider carrying it out themselves.
#4: Upload a Transcript of one’s Video to YouTube
That is where you stand likely to be so happy you wrote a script!
You may already know, the audio portion of one’s video cannot currently be indexed by Google or YouTube for SEO purposes. The technology simply doesn’t exist right now. I do however understand that that technology is being developed even as we speak.
For the time being, this is a nifty trick you can use to improve your visibility.
You can upload a transcript along with your YouTube video. Google and YouTube will index everything within your transcript so ensure it’s keyword rich.
#5: YouTube’s Promoted Videos
Google, one of the top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube, so duh!
YouTube’s Promoted Videos feature helps you attract customers, viewers and subscribers to your business, organization, or video channel by displaying your video ad against relevant search results and related video content on YouTube.
This is a great way to catch the eye of potential customers who might be interested in your service or product. You will end up most reliable when you use attention-grabbing titles on your videos to attract the interest of potential customers.
YouTube alone can greatly influence the success of one’s social media marketing campaign; however in addition, it works well with Facebook and Twitter. With the many great tools offered, if you aren’t using YouTube within your marketing, you are missing out on an unbelievable way to attract new customers.
Lynn Ruby helps entrepreneurs understand internet marketing using plain-old, ordinary everyday language and helps them DO internet marketing with integrity and effectiveness to allow them to say “Yes – my internet marketing makes me money AND I feel great about it!”