You sent a media release. A magazine or a publication (or equally, oh happy day) printed articles about you on the basis of the release. Whoopee! Break out the Dom Perignon!
It’s correct, articles about your company do wonders for your business. Not just do you get growth in operation, but you can influence the article in lots of ways. You can cause reprints of the article to send to recent clients and prospects, and you need to use the article in your advertising. The article provides you with quick credibility.
Therefore how do you get all of this free marketing? You are effectively on the road to that magazine or publication report if you realize that a media release is NOT AN AD. It’s NEWS about your business. If your media release includes a whiff of marketing about any of it, it will attack writers’circular files faster than it needed you to lick the press and substance it on the envelope. Business
However several small business homeowners, and actually several copywriters, are cloudy in regards to the difference between marketing and a media release.
Therefore what’s the difference between a media release and an ad?
A media release provides the FACTS. Only the simple, unvarnished, unembellished facts. It does not try to sell the business. It does not claim how great the business, support, or solution is, it provides verifiable facts.
For instance, let us claim that you are a copywriter. You’ve gone solo, and have only started a new copywriting solutions business. Therefore you have chosen to send out a media release asserting your business.
The truth that you have started a copywriting solutions organization is really a fact. The title of your company and its handle is really a fact. The hours you are starting for an organization: fact.
A biographical notice about yourself offers facts.
A record that you produce, in estimates, within the news release can also be a fact. The release can contain this paragraph:
‘Felicity Jones said: “I’m looking towards being a main Water Park organization community. I have been presenting myself to regional organization homeowners, who’ve stated powerful interest in my services.”‘
Remember, a media release contains FACTS.
A media release, because it’s NEWS, can also be published in magazine fashion, that is, in Inverted Pyramid style.
=> Inverted Pyramid fashion
A media release is published in “inverted pyramid” style. Envision a pyramid. Stand it on its apex. You now have the broad foundation uppermost. This signifies that the foot of the story, or the basis of the story, comes first.
Therefore, media releases have this design: a subject, and the very first paragraph offering the most important information. The initial paragraph tells the entire story.
Then each succeeding paragraph offers additional information in order of descending importance. You are able to cut off any of the later paragraphs and still have the story produce sense.
I love utilizing a subject in a media release, but it’s optional. Unlike the subject in an ad, your subject shouldn’t be lovely or gimmicky, it should summarize the story in five or six words. For instance:’Room Allows Out Free Trees ‘;’ New Keep Starts ‘;’ Delaney Sponsors Regional Swimmers ‘.
The initial paragraph can be your story the bottom line is: who, what, how, when, wherever, and why. It’s an easy task to write. Only state your case. Inform who you are, what you are doing, how you are doing it, wherever you are doing it, and why.
Here is a good example of a subject, and the very first paragraph of a media release:
LOCAL WRITER OPENS NEW COPYWRITING BUSINESS
Last Thursday, regional author Samantha Jones opened Pine Ridge’s first copywriting organization, “Only Put Words”, at 4784 Border Road. Ms. Jones said: “I determined to start my new organization when I realized that Pine Form has two companies offering secretarial solutions and three printers, but no one’s supporting regional companies to publish their advertising communications.”
As you will see, it tells the complete story in the very first paragraph, and it’s all facts. Let’s wish that some enterprising journalist decides to give Samantha a phone, and produces a story about Samantha’s new business.
If you are new to publishing media releases, go to the library and remove a few books on public relations. The books provide you with lots of data on the best way to discover substance for media releases and also test releases.