With the internet gambling sector set to triple to an astounding USD25 billion by 2010, one cannot help but question the masked identity of the consumers who game online, and so just how could it be that this type of person keeping the marketplace alive with possibility.
According to recent media reports the planet online is vastly being a women’s playground with at the least two thirds of many gamblers and poker players being of the feminine sex. The largest gambling event ever, The International Casino Games, dominoqq online boasts at the least 56 of these 100 esteemed players that are to take part in the prestigious finale tournament aboard a Caribbean cruise, are female.
So just what’s it that drives the’fairer sex ‘, as they are commonly known due to the patriarchal view that women are no more than objects of beauty that to be’seen and not heard ‘, to go online and game away?
Head of Poker Girl, a website catering for the gambling needs of British women, Julian Morel says, “many our [female] clients are in property, fashion and public relations (PR), and the prizes like manicures and facials are not the key reason why they game online.”
Morel attributes the spike in female players on the Internet to the social part of gaming online. The interaction might be seen as the same to a’girls night out’which can be typically a night when girlfriends gather and let their hair down for a few fun and an excellent chat.
The nice ol’ladies of Wisteria Lane in the award-winning soapie, Desparate Housewives, have been causing the growing interest in poker, and it’s an undeniable fact that well-known female celebrities like Nicky Hilton, Jennifer Tilly and Mimi Rogers, all hold regular poker tournaments so they can duke it out with other celebrity players for the title of “Star Poker Player “.Tv shows like Las Vegas and sports shows such as for instance ESPN Poker and The Small Town Poker Tour, all increase debunking the mystery that’s gambling.
Celebrity endorsements enhance the popularity of numerous online endeavours as can be seen with the brand new Palms Home Poker Host, a poker software initiative, taken on by Jamie Spears, father and mentor of the illustrious pop star Britney Spears. This only adds to the attractiveness accrued to gambling online and for a lot of women who check out the stars as their role models, seeing a Britney or Ben Affleck playing poker will give them the incentive to give it a try too.
Usually this leads to regular sessions online and winnings that are quite appealing as it pertains to beating the odds in games like Texas Hold’em, which can be proving to be always a women’s favourite when gaming on the Internet.
John Hughes, Marketing Director for 7Sultans Online Casino and Royal Vegas Online Poker says, “We’re seeing an increasing number of female poker players. As women are generally more disciplined and analytical than men, poker as a sport seems to supply both a social and competitive aspect, which makes it an ideal ladies’game.”
So there it’s in black and white, women like the freedom that Internet gambling affords them and winning online gives them the added bonus to be independent, and being able to afford the finer things in life is one among the incentives that any woman needs to get gaming.