The powerful and ever-dominate search engine we all know as Google has launched a program called”Google Local Business Center.” Even though this program has been around for just a little while, many individuals have yet to recognize it, or don’t comprehend the real power and significance that these listings could have on their business. Getting your site and business listed in Google’s Local Business Listings can be the greatest form of free advertising that your business has experienced. Many people are missing a couple of important factors in this new marketing medium which might help excel their business beyond their competition.
The very first thing that stuck out to me about Google Local Business Listing is that they normally appear at the top of the search engine result page, above the natural search engine listings! This is just like getting sponsored or PPC outcomes like Google AdWords, except for free! Google”scraped” this information to start with in their massive database of web pages that they generally crawl. They compiled the data by relating the website’s subject and some other listed physical addresses that were posted on those web pages. They also cross-referenced the information with other authority sites’ databases to match information and make sure it was right.
If for any reason your business and/or website doesn’t show in Google Local Business Listings, do not worry. Google has made it super-easy that you go in and create your own listing at no cost! Do a quick search for”Google Local” and you’ll find it fast keyword ranking api. In case your business and website is already listed, but you’d like to change or edit the information listed, you can do this as well by”claiming” your listing. To maintain your listing Google will need to verify your physical address or business phone number by a process explained on their site.
One you have created or maintained your Google Local Business Listing that you can go in and alter your description, pick distinct business categories or services, establish your business hours, and you can even produce coupons with expiration dates to assist encourage customers to buy your products or services! Another fantastic thing about the Google Local Business is it is tied in with Google Maps and shows the positioning of your business on the map! You can even manage your listing and then edit the place on the map if for any reason it is showing in the wrong location. The ability of this application on your local search engine marketing outcomes is absolutely phenomenal!
Yahoo and BING (previously MSN) also have similar kinds of local business listings that you need to take advantage of. A business can never find enough advertising. Even in the event that you just happen to be one of the lucky ones with more business than you can handle, you need to be thankful to start with, and second you can’t when things will change so it’s always great to maintain your marketing. Some say that the best advertising is free advertisement and I couldn’t agree more, especially in regards to these new local search engine marketing methods.
Myself along with my business partners agree that these kind of local search results will be replacing the phone book. Which may be a fairly bold statement, but with how technology has been advancing rapidly over the past two decades, it is difficult to deny that we’re moving more and more to a”paperless” world. Even if the search engines do not completely replace the phone books, there’s no doubt that the amount of people using computers to seek out local services and products that they need is growing every day. Don’t fall behind your competition by not being listed in the search engines.